Enrique Vázquez (José Sacristán) would be just another ordinary lawyer in Spain, if it weren’t for his strange obsession: the eroticism of advertising. And we mean eroticism in the literal sense. What gives Enrique the most pleasure in this world is a good advertisement, whether in the newspaper, on the radio, or on television. His neurosis reaches extreme proportions and has his wife (Ana Belén) very worried.